Kerning is often overlooked in the design process. Your mind reads the words that your eyes see. Esurance learned its lesson very quickly with a recent ad. This goes to show, always be careful and have several people check your kerning. To be extra safe, mock up your large format designs in Photoshop. That’s what we do at Reitdesign!
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(via FastCo Design)
We love type and we love apps! Typendium is a recently launched iPhone app that features stories about some of the world’s greatest typefaces and the designers behind them.
Ravi Dalchand, brand manager of Bissell Canada, attempts to make a statement that his company’s vacuum cleaner cleans 99.9% of germs by using the vacuum at a subway station and then eating off of the floor. As New Yorkers, we don’t know if we can stomach this…
(via Fast Company)
Via Design Taxi:
Brooklyn-based letterer and illustrator Mary Kate Mcdevitt has created a series of vibrant hand-lettered designs.
She embraces a relaxed, natural style that avoids formality or stiffness, and tops of her works in her signature vintage color palette—her line of work includes creating typographic posters of motivational quotes, covers for magazines and books, and also designing t-shirts.
Clean, fun and inspirational work that really pops!
All the feels!
An adorable two-legged Chihuahua puppy in Indianapolis recently got a new set of wheels from a stranger with a 3-D printer. TurboRoo, who was born without his front legs, was too young and small to be fitted for a normal dog cart, so a mechanical engineer designed him a custom-printed set of wheels.
A fundraising campaign for a new cart for the Chihuahua caught the attention of Mark Deadrick, the president of a 3dyn, a San Diego-based design and fabrication shop that creates prototypes and parts for clients like //Space X. Unable to get a 3-D scan of the puppy, he whipped up a design based on photos, and churned out a prototype in a couple hours. The orange-and-green cart consists of a plastic sling for the dog to rest in, and rollerblade wheels to allow him to roll around.
Great photographic series by Javier Laspiur of 30 years of video game controllers. Interesting to see the evolution of design of gaming with the advance of computer technology.
Check out this awesome video, The Writing’s On the Wall from OK Go. It’s chocked full of great optical illusions! So very clever and mind bogglingly creative to boot! Here it is: https://www.youtube.com/watch?v=m86ae_e_ptU
D’oh! Constantin Bolimond created fun minimalist, wine-bottle versions of Homer and Marge Simpson inspired by Mondrian.
Wine, or maybe not?The drink was brought to life together with the cartoon characters in 1987. May be it is wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for already 26 years now. While the ingredients remain the same, their proportions differ from time to time. That is why you will never get bored from this drink! We can assure you that you will not be left disappointed.The design is inspired by the works of Pieter Mondrian.